Posts Tagged ‘smartphone apps’

Building Loyal Sports Fans Through Performance-Enhancing Technologies

By atiba|March 08th, 2014|Mobile Marketing, Mobile UX, Smartphones|No Comments

Using mobile device technologies is “the” new performance-enhancing strategy in the sports world.  Many are finding that it’s a great way to drive fan loyalty.  See how the sports industry embraces the latest technology trends while maintaining a sense of old-school tradition. Check out Atiba’s own JJ Rosen’s latest insights in the Tenessean.

Whitney Blessington is a member of the Atiba family, focusing on Marketing. She specializes in translating geek technology into human terminology.   In addition to leading the Atiba Marketing efforts, Whitney helps clients and partners accomplish their goals using digital marketing communications. 

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How Smartphone Apps Change our Social Lives

By atiba|August 08th, 2012|Smartphones|No Comments

The explosion of the iPhone and smartphone apps has made a dramatic impact on our social lives. I bet most of you don’t even realize just how much it has changed your social life. I’m not here to tell you how terrible this new found technology can be or to judge anyone due to their choice in social media. I’m simply making the comparison of then verses now. We all know technology has been making leaps and bounds in the digital world, but how many of you think your social life has increase due to this phenomenon? It has now become a norm to have your phone attached to you at all times, but how many of you actually enjoy talking on the phone all the time?

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