Using mobile device technologies is “the” new performance-enhancing strategy in the sports world.  Many are finding that it’s a great way to drive fan loyalty.  See how the sports industry embraces the latest technology trends while maintaining a sense of old-school tradition. Check out Atiba’s own JJ Rosen’s latest insights in the Tenessean.

Whitney Blessington is a member of the Atiba family, focusing on Marketing. She specializes in translating geek technology into human terminology.   In addition to leading the Atiba Marketing efforts, Whitney helps clients and partners accomplish their goals using digital marketing communications. 

Games and gamification-related promotions are no strangers to best-selling and most-downloaded smartphone app lists. Our JJ Rosen takes a deeper look at the relevance and importance of gamification heading into 2014 in his weekly Tennessean guest blog.